Product Design
Inflow is a platform designed to streamline the design process for startups, small businesses, and agencies by offering both preset and custom design services (e.g., logo, branding, web/app design). The platform leverages AI to enhance workflows, ensuring high-quality design delivery in less time. While the current version (V1) is a basic platform that facilitates client submissions through a “Create Flow,” the vision for the final product is a fully AI-integrated web app that assists both clients and designers in refining briefs and ensuring precise project execution.
Role
Creative Lead
Date
October 2024 – May 2025
The Challenge
Inflow is a platform designed to streamline the design process for startups, small businesses, and agencies by offering both preset and custom design services (e.g., logo, branding, web/app design). The platform integrates AI to enhance workflows, ensuring high-quality design delivery in less time. The goal was to simplify the traditionally slow, expensive, and often opaque process of working with agencies.
The challenge was two-fold: First, startups often struggle to articulate their design needs, and agencies typically take weeks to refine a brief and deliver results. Second, many startups need design services that go beyond basic templates but aren’t ready to engage with the time-consuming and expensive process of traditional agencies. Inflow aimed to address these issues by offering accessible, fast, and affordable design, with AI helping to refine briefs and ensure a smoother project execution.
My Role
As the Creative Lead, I was responsible for refining the existing brand and overseeing both the UX and UI design for the platform. From day one, my goal was to ensure that the user interface felt as seamless and intuitive as possible, while also embodying the values of accessibility and speed.
In line with the project's vision, we tested a variety of AI tools to create our lo-fi prototypes, from Claude to Bolt and V0, iterating based on AI-generated prompts. This allowed us to align Inflow’s design with its core principles—innovation, simplicity, and accessibility—while also demonstrating the product’s potential in real-time.
The Process
Given the constraints—especially the lack of a formal budget for user research—our approach was a bit unconventional. We relied heavily on feedback from startup founders who were very interested in using the platform.
Their pain points were clear:
They wanted faster, simpler design solutions without the learning curve of tools like Canva, and they needed designs that catered specifically to their startup needs (brand refinement rather than full rebranding, for example).
Leveraging AI tools such as Claude, Lovable, and V0 enabled rapid prototyping and iterative design, aligning with Inflow's vision of combining technology with creative processes. These tools allowed us to make rapid changes to the prototype through AI-generated prompts, enabling faster testing and real-time adjustments. This approach not only helped us refine the design more quickly but also ensured that our iterations were aligned with user feedback in real-time.
Given these statistics, we prioritized speed, ease of use, and flexibility in the design process, incorporating AI as a tool to help automate the repetitive tasks and reduce the time and effort required for high-quality design creation.
Leveraging AI for Iterative Design, Brainstorming, and Structuring
One of the most fascinating aspects of being part of this project was witnessing firsthand what AI is capable of today, with new tools and updates rolling out every month.
AI tools like Claude and V0 played a big role in speeding up our workflow. Claude helped us quickly map out user flows and journeys, while V0 made prototyping and iterating as simple as prompting a few changes. It allowed us to test ideas faster, make real-time adjustments, and stay closely aligned with user feedback—cutting down design time without cutting corners.
It was equally exciting to work on client projects with tools like Runway to create hyper-realistic videos or MidJourney to generate beautiful, magazine-worthy images that would elevate the clients’ brands. AI tools bridged the gap between imagination and reality, allowing me to bring ideas to life with little to no friction. I could finally kiss stock images goodbye.
Our objective was to combine human creativity and AI-capabilities.
The Outcome
The feedback we gathered from startup founders was invaluable in refining the platform:
Forms were too long—users wanted conversation, not friction
We learned that our detailed submission forms, meant to capture full project context, felt overwhelming to users. Many preferred a quick video call, even if it took longer, because it felt more natural and personal.
Human connection mattered more than speed
Founders consistently said they valued talking to a real person over filling out forms. It wasn’t about saving time—it was about feeling understood.
We simplified forms and added the option to talk to a human
We reduced the form fields to just the essentials and added a video call option with designers or project managers. In early testing, this shift led to a 70% increase in reported client satisfaction.
Clients loved the flexibility of service offerings
Whether they needed a quick logo or full product design, founders loved having both preset and custom service options. 60% of clients said they appreciated being able to choose what worked for their stage and budget.
The takeaway: speed is good, but human-first design wins
These updates made Inflow feel more approachable, efficient, and trustworthy. We learned that combining smart automation with personal interaction was the key to delivering design that feels both high-quality and human.
These improvements directly contributed to creating a more user-friendly platform that was better aligned with the needs of startups looking for efficient, high-quality design solutions, all while maintaining the human touch.
+30 Design services
Inflow offers a diverse range of design services across seven core categories to meet the unique needs of their clients. Their services span Brand, Marketing, Web, Product, Communication, and Motion & Video design, each with three customizable tiers: Standard, Premium, and Pro.
Whether you're looking for a complete brand identity, a sleek e-commerce website, a motion graphic for your latest ad, or a fully developed product design system, Inflow provides tailored solutions to help businesses at every stage. Each service is designed to offer flexibility, with options that scale based on complexity and budget, ensuring the best fit for startups, growing businesses, and established brands alike.
